Keeping Up With Integration
Keeping up with integration of new technology can be frustrating, especially when it seems some marketers can jump on this stuff in a split second and make it part of their business model while you barely have time to blink. How can they do that?

I mean, it’s like one minute someone invents the smart phone, and the next, mobile marketing strategies are being taught all over the place while most of us are still sitting there trying to figure out how to plug phone numbers into it.
And wasn’t it just yesterday we were being told eBooks were a thing of the past?
Yet now people are claiming to make hundreds of thousands of dollars selling eBooks through Amazon’s Kindle technology.
It’s really amazing how a little technological innovation can make things change so fast in the online marketing world.
Of course we can’t all be the great innovators. Most of us don’t have the resources to put into the research and development, after all.
But do you sometime get the feeling you’re success is contingent on integration of all these new breakthroughs?
Do you really need to jump on every innovative bandwagon that comes along?
And do you need to do so immediately?
If you ask me, there are many great avenues opening up all the time that, if it suits your business model, could be integrated. Some of them could be useful now, while others might come in handy later on.
Keeping up with integration doesn’t mean you have to do it right away, or do all of it for that matter.
However, part of the reason why some marketers are able to capitalize on new technology is because they have a knack for getting you to believe if you’re not keeping up with integration of their ideas, you’re going to lose.
They get you to buy into their concepts, and thus have the money to sink into the next technological breakthrough before anyone else can.
You can’t really blame them. It’s how marketing works.
And you can’t blame yourself for being intrigued either.
Yet in reality, the best way of keeping up with integration is to focus on your business model first and foremost, and only if a new concept fits it should you consider integrating it.
After all, you’re much better off to risk missing out on something new, than sticking every new idea into your business model and befuddling the path you’re already on, right?
And you know, any new technology, as well as any way to capitalize on it needs time to percolate anyway. So give it time, and don’t worry half as much about keeping up with integration as you do building the business model you began with, and you’ll find reasonable integration won’t seem all that hard to do.
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