Consistent Marketing

Which do you think is better, persistent or consistent marketing? They almost sound like the same thing at first glance, but they’re not. So what’s the difference?

Well, from a receiver’s standpoint, both are about what one would come to expect.

However, from a marketing position, one is definitely better than the other.

Now you might think consistent marketing might have something to do with being “constant,” which would lead you to think consistent is the same as persistent, because persistent is definitely constant.

And you’d be correct. Consistent marketing does have something to do with being constant.

The difference between persistent and consistent marketing however, is what you’re constant about.

You see, consistency has more to do with form, while being persistent just means without let up.

So you could market persistently, as some do, sending out promotions for just about anything, day in and day out, regardless of what it is or how often.

But with consistent marketing, there has to be a method to your madness.

Meaning you’d want your customer base to come to expect a certain form, or type of promotion from you.

I guess the simplest example of not being consistent might be, if you’ve developed the reputation of promoting only high quality products, and then you suddenly start promoting some sneaky loophole tactic.

I might be tempting because you’re funds may be low and some people are making a lot of money from it, but it wouldn’t be consistent with what people expect from you.

In this regard, you’d be throwing consistency out the window, and the trust of your customer base along with it.

And this would also be true of the type of advice you give out, the level of intelligence you broach any topic with, and of course, the helpfulness of your message.

So yes, it’s fine to be persistent with your consistent marketing, providing good quality has something to do with it.

Keep plugging away, by all means.

But in this case, it’s not how often or how much you release to the public. Rather it’s what you share, and how true to your reputation and form, or what people have come to expect from you it is.

Additional Reading:

Balancing Perseverance In Business