New Google Algorithm Is Not Origami

No, the new Google algorithm is not origami, but it does have something to do with folds. In this case its about what shows up above the fold on your website.

I don’t have to explain what origami is, do I?

It’s the Japanese art of folding paper to create beautiful 3D models. “Ori” means folding, “gami” means paper.

But just about everyone knows that, right?

Just as most people are aware that Google is very much into advertising.

Yet even though Google makes a lot of money with it . . . that’s advertising, not origami . . . their primary function is content delivery through search.

And so, while they have no problem with you advertising and making money, especially when they can make money from you making money, they put content first above everything else.

Which is why the new Google algorithm is cracking down on sites that are built primary to advertise with.

So in a somewhat elementary problem solving way, Google decided that sites with a lot of advertising above the fold must be focused on selling stuff, and not content based.

After all, if you went to a site and were blasted with flashing advertisements across the top and all along both sides of the page, what would you think the site was for?

It does make sense.

Thus the latest new Google algorithm is designed to devalue sites with a lot of advertising above the fold to “encourage” you to put content first, just like they do.

Of course, this doesn’t really help the “ad blindness” problem most sites suffer with.

But is does make for more appreciative visitors who may be more inclined to buy something from a site that’s better designed to educate, enlighten, or entertain them.

So from a problematic standpoint, the new Google algorithm is kind of a wash if you ask me.

But what do you think?

Apart from those who use WordPress themes with a lot of ad space built in at the top, and who may not know how to tweak it, or those who aren’t too good in the content department, the new Google algorithm doesn’t seem all that troublesome.

It’s pretty much what sites like this one have been doing right along anyway.

Let me know how you feel about the new Google algorithm and what it’ll means to your site, profit margin, or whatever?

To me, it seems logical and not nearly as difficult as origami to work around.