Maintaining Your Message Relevancy

Your message relevancy isn’t about keywords, SEO, or any of that. In fact, you’d be better off if your content did get lost in some obscure sandbox somewhere, than if it was visibly spouting off impertinent, outdated or overstated material.

Your message is your power.

It’s what turns you, an ordinary person into a thought leader, your visitors into followers, and readers into students.

Your message tells the world what sort of force you are in your market, and whether or not they should take heed of what you’re saying.

So it all sound rather important, doesn’t it?

Actually, your message is THE most important part of running an online business.

But message relevancy isn’t so much about telling people what you know, you know?

Because when you think about it, knowledge comes from the past.

Knowledge is something you’ve learned either from someone else or from your own experiences. It’s based on things that have gone by you already.

And while it may be true, what you know from past experience or training might not be in your reader’s arsenal of knowledge yet. Should your messaging rely solely on the remote chance you’ll come across people who don’t know what you know?

How many people would that be?

The power behind message relevancy comes from the application of knowledge into real time usability. It’s about connecting the past to the immediate now.

So for example, if you’re writing about getting traffic to a web site, or how to use Twitter for the best results, you’d want to present fresh, new ideas based on how things are trending at the moment, rather than spouting off the same old knowledge about it.

Can you really consider new content of old concepts fresh or relevant, after all?

Your message relevancy then, requires you to have your finger on the pulse of your market at all times, so you can conceptualize new approaches as things change.

Now it’s understood this might seem problematic for those who see content freshness purely from a search engine perspective. Yet in reality, the endgame of keyword relevancy is to get your message in front of readers, isn’t it?

And if that’s the goal, wouldn’t it be important that your message relevancy take precedence over the frequency of your posting?

Your power comes from your message, not from your wordiness or your ability to write reams of content.

So focus more on your message relevancy and its thought provoking capacity, and watch how you’ll transform yourself and your business into a market leader.

Knowledge is past, current application is now. Conceptualization is harder than regurgitating old news, but if you want to maintain your message relevancy so your search engine placements reap rewards, it’s definite worth the extra effort!

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