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January 12th, 2012

Never Disappoint a Customer

The first rule of business is to never disappoint a customer, yet why is customer service one of the last things thought about for many in business?
Never Disappoint a Customer
Whenever a business starts up, it takes on a weighty responsibility to provide products or services suitable to the needs and desires of the public.

It wouldn’t be a business if it didn’t, right?

I mean, can you think of one business that doesn’t need customers to function and succeed?

I can’t.

It’s always a give and take situation where a business makes something available, and in turn this requires someone to take advantage.

If no one does take advantage, then the business fails.

So it would seem reasonable that any business wanting to succeed would strive to never disappoint a customer, wouldn’t it?

However, it’s not just the money that passes from customer to business that brings success.

There’s a legitimacy involved, because . . .

  • A corner shop isn’t truly in business until the first customer enters.

  • A piece of software isn’t a product until someone buys and uses it.

  • And a document only becomes a tutorial after someone reads and learns from it.

In fact, without a customer, a business is just an idea waiting for validity.

And each new customer adds to that validity providing they remain satisfied.

On the other hand, every customer who walks away dissatisfied reduces the validity and legitimacy of a business, and if the balance goes too far in the negative, the business goes bust.

So how much is one customer worth to you?

I suppose this depends on whether the amount of satisfied customers you have is more important to you than the amount money in your bank account.

But if you measure success by legitimacy rather than profit margin, then it would seem a logical conclusion you’d never disappoint a customer, because you’d understand that every single one of them is necessary for your success.

So treat each customer like they’re your first. Do everything you can to render the service each needs to stay happy, and you won’t ever have to worry about your bank account.

Related Post:

Best Way To Handle A Customer Follow Up

 

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9 Responses to “Never Disappoint a Customer”

Farrell says:
January 12th, 2012 at 9:53 pm

People sometimes forget a customer’s satisfaction because they think most of the time on how they could profit. Successful businesses always put their customer’s satisfaction as a top priority which builds a strong foundation for future successes.
Farrell recently posted..Solid Foundations for Better Vision

Ken says:
January 13th, 2012 at 8:33 am

Right Farrell,

Profit is just the end results of providing a service, which includes making a product available AND giving the support needed. The better the product, and the more “over the top” support, the greater the legitimacy, which in turns bring the larger profits.

Ellie says:
January 13th, 2012 at 9:38 pm

It is the anticipation of having his/her needs, wants, or desires met that induces the customer to buy. Customer satisfaction must ALWAYS be first and foremost in the marketer’s mind.

ellie
Ellie recently posted..Dealing With Panic Attacks

Eddie Gear says:
January 14th, 2012 at 2:04 am

I believe that we should try our best to keep the customer happy. But there are times when the customer just wants out and should should not try to pursue that customer but let them go.
Eddie Gear recently posted..Search Engine Optimization For Blogs

Sandra says:
January 14th, 2012 at 3:05 am

Hi,

very true Post and i agree with Ellie.
Everyone is important and the interaction with the customers too. The people have questions or problems, and when you have the answer or solution of the problem, then you have success with your business.

greetings from Germany. Sandy :-)
Sandra recently posted..Dating Abenteuer – Der Bachelor

Ken says:
January 14th, 2012 at 12:16 pm

This is probably true, Eddie. There’s definitely no benefit in hanging on beyond reason.

Ricky de Werk says:
January 24th, 2012 at 7:14 am

I do not entirely agree with this principle. An organization should know which customers it is targeting. Every organization has limits to the expenses they can afford to satisfy their customer and have the right to limit their efforts for customers whom they know to be losing propositions. Better to focus your resources on profitable customers that fit your profile and with whom you can have a long term relationship.

Ken says:
January 24th, 2012 at 10:25 am

Well you certainly can’t go overboard with customers who’ll inevitably walk away or end up a “losing proposition,” Ricky. But you also can’t determine who these people will be at the outset either.

However, if you treat all customers fairly, and as far as your practices go, never do anything remotely disappointing (i.e. sell junk or provide poor customer service), you’ll have a much better chance of keeping long term relationships with them.

I’ve had customers that seem likely to bail on an arrangement simply because they come into it already angry over the way they were treated by others. Should it be assumed they’re not worth the time? Or can I make this experience better for them?

You’d be surprised what not assuming will give you ;)

Annette Golphin says:
January 25th, 2012 at 6:12 pm

In Business customers are the lifeblood because of them your business are growing and profitable. Good customer service is really important never ever disappoint them. Based on my experienced before when I was a Service Crew in a certain fast food chain I was trained to entertained the customers in the best that you can. Customers is really worth.
Annette Golphin recently posted..Timber Windows – a renovators delight.

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